Suzuki needed their first brand spot in several years. They wanted something that showed the all aspects of their 2015 line as well as introduced the new GSX 750 to the world. We were hired by Questus to figure out a way to make the bikes turn on as we dollied past each bike in one continuous shot. The second challenge was to create a distinct look via lighting without having the time to build a set. It required renting every 650 Watt Fresnel in Minneapolis.
Client: Suzuki
Agency: Questus
Creative: The Medium Group and Bowsprit Company
Director: Ben Dolenc and Robert Carranza
EP: Ryan Cooley
DP: Ben Dolenc
Color: Marshall Plante
Post Producer: Ben Dolenc
Editor: Ian Kalmbaugh